COMMUNICATION

THE GINZA x Yohji Yamamoto
THE EMPOWERIZER LIMITED EDITION
Communication Assets｜2024

COMING SOON

CREATIVE DIRECTOR｜IPPEI MUTRARA (SHISEIDO CREATIVE)
ART DIRECTOR, CREATIVE PLANNER｜SAYURI SHOJI (SAYURI STUDIO, INC.)
CREATIVE AGENCY｜SHISEIDO CREATIVE CO., LTD.

・Full credit and assets will follow.

THE GINZA｜HYBRID DAY PROTECTOR

CREATIVE + ART DIRECTION ｜KEY VISUALS, MOVIE, DIGITAL, SOCIAL MEDIA｜2022

BEYOND SERUM. BEYOND PRIMER. BEYOND PROTECTOR.

IN EVERY MOMENT, SENSES, PRIMES, PROTECTS.
ONE BOTTLE. THE PEERLESS 3-IN-1 SERUM FOR THE ULMIMATE HEALTHY GLOW.

いま、美容液の先へ。
肌環境を感知。どの瞬間も、守りぬく。多機能セラムパワーを、１本で。
人生で出会ってしまった、究極のヘルシースキンへ。

IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. ｜ INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. ｜ BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. ｜ THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR →｜SAYURI SHOJI
KEY VISUAL →｜PHOTOGRAPHER: TAKAY (MODEL), KOICHIRO DOI (PRODUCT) ｜FASHION DIRECTOR: AKO TANAKA｜MAKEUP: YUKA WASHIZU｜HAIR: HIROFUMI KERA｜SET DESIGN: TORU UENO｜CASTING: NAOMI YAGUMA｜AMBASSADOR: AI TOMINAGA

PRODUCT MOVIE → ｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜FSX: YOSHIAKI KIHARA｜OFFLINE EDITOR: KYOHEI ASAMI｜ONLINE EDITOR: TOMOKO KANAZONO (IMAGICA) PRODUCERS: KOKI TAKAHASHI, KAORI TAMURA (AOI PRO.)

COPYWRITER: MIKA KUNII, LISA WALKER
PRODUCER: KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE)

THE GINZA｜CITYSCAPE WITH GEOMETRIC GRID｜2020

THE GINZA｜ESSENCE EMPOWERING

CREATIVE + ART DIRECTION, MOVIE, GRAPHIC, VMD, SOCIAL ｜2022

THERE IS NOTHING YOU HAVEN’T TRIED YET–
MINIMAL YET MAXIMAL.
BEHOLD THE GINZA’S MASTERPIECE.

INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.

全てを試してきたあなたへ。｜朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。｜DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。