



BORN EMPOWEREDBORN WITH STYLE.BORN FOR BEAUTY.BORN TO CREATE.NOW, TWO PASSIONS UNITE TO GIVE RISE TO THE ULTIMATE THE GINZA CREAM: EMPOWERIZER.
The campaign concept 'BORN EMPOWERED' was inspired by the product name 'Empowerizer' and the fearless, timeless avant-garde creations of the legendary Yohji Yamamoto. The product movie is a pure expression of distinctive magnificence and impassioned creativity. The bold yet delicate close-up visuals reveal the handwritten brushstroke by Mr. Yohji Yamamoto and the artistry of meticulous production details, conveying both brands' passion and dedication to timeless yet innovative craftsmanship.Beauty and fashion ultimately exist to create essential connections with the wearer; our communication aims to deliver and connect the collaborative message on a deeper emotional level, intuitively resonating with the inherent empowerment that stems from us in today's world.






THE GINZA x Yohji Yamamoto
THE EMPOWERIZER LIMITED EDITION COMMUNICATION ASSETS (2024)
CREDIT
CREATIVE DIRECTOR: IPPEI MURATA (SHISEIDO CREATIVE) CREATIVE + ART DIRECTOR: SAYURI SHOJI (SAYURI STUDIO) PRODUCT KEY VISUALS →|PHOTOGRAPHER: SHOTARO ITO (SHISEIDO CREATIVE) | LAYOUT: DAIJU AOKI PRODUCT MOVIE →|MOVIE DIRECTOR: SHU AKASHI|DIRECTOR OF PHOTOGRAPHY: YOSHIHIRO KAMEKURA|SOUND: ATSUSHI NARUSE MODEL VISUALS →|PHOTOGRAPHER: TAKAY|STYLIST: TSUYOSHI NOGUCHI|MAKEUP: RENA TAKEDA|HAIR: ASASHI|CASTING: SHIMANA PRODUCT VISUAL →|MASATO KANAZAWA (SHISEIDO CREATIVE) BORN EMPOWERED CREATIONS →|PHOTOGRAPHER: TAKAY (FASHION), TAKAAKI UBA (SKINCARE SCIENCE) COPYWRITER→|MIKA KUNII, JACQUELINE NOCHIZAKI, JUNKO MATSUNAGA SPACE / VMD →|ART DIRECTOR: MOMOKO KISHINO (SHISEIDO CREATIVE) PRODUCTION→|LAMBENT PRODUCTIONS, BB MEDIA INC. ACCOUNT DIRECTOR →|NATSUKO NAKAMURA (SHISEIDO CREATIVE)ACCOUNT EXECUTIVE →|MIHO MOCHIZUKI, SAKI HASHIMOTO (SHISEIDO CREATIVE) CREATIVE AGENCY: SHISEIDO CREATIVE CO., LTD.




THE GINZA | HYBRID DAY PROTECTOR
COMMUNICATION ASSETS (2021) CREATIVE + ART DIRECTION, MOVIE, SOCIAL MEDIA
BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER.
今、美容液の先へ。 肌環境を感知。どの瞬間も、守り抜く。
IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. | INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. | BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. | THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.
ザ・ギンザは1975年にファッション・ブティックとして誕生。| 2002年には「服と肌は美の両輪」というスタイリッシュな美意識と哲学からスキンケアラインがデビュー。| 化粧品が一人ひとりの肌状態と環境を感知、どの瞬間も守り慈しむテーラーメイドなスキンケア。| スフレの心地でふわりエアリーに広がる素肌感、多機能セラムパワーを、1本で。| 健やかな素肌を纏う。服をまとう。強い日差しさえもスタイリングしたかのようなキャンペーンを構築しました。
CREDIT
CREATIVE DIRECTOR, ART DIRECTOR →|SAYURI SHOJIKEY VISUAL →|PHOTOGRAPHER: TAKAY (MODEL), KOICHIRO DOI (PRODUCT) |FASHION DIRECTOR: AKO TANAKA|MAKEUP: YUKA WASHIZU|HAIR: HIROFUMI KERA|SET DESIGN: TORU UENO|CASTING: NAOMI YAGUMAAMBASSADOR: AI TOMINAGAPRODUCT MOVIE → |DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI|FSX: YOSHIAKI KIHARA|OFFLINE EDITOR: KYOHEI ASAMI|ONLINE EDITOR: TOMOKO KANAZONO (IMAGICA) PRODUCERS: KOKI TAKAHASHI, KAORI TAMURA (AOI PRO.)COPYWRITER: MIKA KUNII, LISA WALKERPRODUCER → |KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE), YUKO WATANABE

THERE IS NOTHING YOU HAVEN’T TRIED YET–MINIMAL YET MAXIMAL. BEHOLD THE GINZA’S MASTERPIECE.
INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.
全てを試してきたあなたへ。|朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。|DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。

THE GINZA|ESSENCE EMPOWERING
CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, VMD, DIGITAL

KOH GEN DO
ARCHIVE|ART DIRECTION


SHU UEMURA
ARCHIVE: ART DIRECTION



THE GINZA|COMMINICATION ASSETS
CREATIVE / ART DIRECTION, BRAND STORY, CM, MOVIE, GRAPHIC, DIGITAL


THE GINZA|EAU DE PARFUM, HYBRID GEL OIL
CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL


KANAZAWA UNIVERSITY
LOGO, VISUAL IDENTITY DESIGN

KUROTOKAGE
(THEATER PLAY) ART DIRECTION, GRAPHIC

HAAT|ISSEY MIYAKE
ARCHIVE|BRAND LOGO DESIGN

PLEATS PLEASE|ISSEY MIYAKE
ARCHIVE|SHOPPING BAG, WINDOW DISPLAY DESIGN





KOG GEN DO|MOISTURE FOUNDATION
ARCHIVE|CREATIVE / ART DIRECTION, MOVIE, GRAPHIC





CARTIER|RICHEMONT JAPAN
ARCHIVE|ART DIRECTION, GRAPHIC DESIGN










SHU UEMURA
ARCHIVE|ART DIRECTION