SAYURI STUDIO, INC. | 東海林小百合

THE GINZA x Yohji Yamamoto
THE EMPOWERIZER LIMITED EDITION

ART DIRECTION + CREATIVE PLANNING for communication assets
(Key Visuals, Movie, Social, Projection Mapping, English Tagline)｜2024
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BORN EMPOWERED

BORN WITH STYLE.
BORN FOR BEAUTY.
BORN TO CREATE.

NOW, TWO PASSIONS UNITE TO GIVE RISE TO THE ULTIMATE THE GINZA CREAM: EMPOWERIZER.

The campaign concept 'BORN EMPOWERED' was inspired by the product name 'Empowerizer' and the fearless, timeless avant-garde creations of the legendary Yohji Yamamoto. The product movie is a pure expression of distinctive magnificence and impassioned creativity. The bold yet delicate close-up visuals reveal the handwritten brushstroke by Mr. Yohji Yamamoto and the artistry of meticulous production details, conveying both brands' passion and dedication to timeless yet innovative craftsmanship.

Beauty and fashion ultimately exist to create essential connections with the wearer; our communication aims to deliver and connect the collaborative message on a deeper emotional level, intuitively resonating with the inherent empowerment that stems from us in today's world.

BORN EMPOWERED
服は、肌か。肌は、服か。
美しさは、揺さぶるか。
唯一無二であること。
まとうのは、あなた自身だ。

ザ・ギンザ x ヨウジヤマモト
いま通い合うふたつの情熱が、ザ・ギンザ最高峰のクリーム「エンパワライザー P」Yohji Yamamoto Limited Editionに結実する。

BORN EMPOWERED CREATIONS｜唯一無二、生粋のエンパワーメントを纏う––– 創る人の精神が宿り、その魂の衝動が疾走するかのようなプロダクト・ムービー。Yohji Yamamoto氏手描きのブラッシュ・ストロークと、製品の細部へのこだわりを1枚のアートのよう捉えた大胆で繊細なクロースアップ・ビジュアル。両ブランドの共鳴する哲学、時代を超えた革新的な職人技への情熱と献身を、エレガントかつエンパワメントなメッセージでコミュニケーションしています。

ファッションとビューティー、それは纏う人との本質的な繋がりと美しさを創り出す文化。ブティックを前身に持つザ・ギンザスキンケア誕生時以来から継承する「まとう美学」を、最高峰のファッションブランドヨウジヤマモトと現代に体現。今を生きる私たち生来のエンパワーと共鳴するコラボレーションが生まれました。

CREDIT

CREATIVE DIRECTOR: IPPEI MURATA (SHISEIDO CREATIVE CO)
ART DIRECTOR, CREATIVE PLANNER: SAYURI SHOJI (SAYURI STUDIO)

PRODUCT KEY VISUALS →｜PHOTOGRAPHER: SHOTARO ITO (SHISEIDO CREATIVE)｜LAYOUT: DAIJU AOKI

PRODUCT MOVIE → ｜MOVIE DIRECTOR: SHU AKASHI｜DIRECTOR OF PHOTOGRAPHY: YOSHIHIRO KAMEKURA｜GAFFER: YUJI WADA｜GRIP: MAKI SAITO｜FSX: YOSHIAKI KIHARA｜VFX: JITTO TOKYO｜DIT: TAKAYOSHI IKEDA｜SOUND: ATSUSHI NARUSE｜OFFLINE EDITOR: LOUIS HVEJSELBORK, YOSHIHIRO KAMEKURA｜ONLINE EDITOR: MICHIHIKO NISHIYAMA

MODEL VISUALS →｜PHOTOGRAPHER: TAKAY｜STYLIST: TSUYOSHI NOGUCHI｜MAKEUP: RENA TAKEDA｜HAIR: ASASHI｜CASTING: SHIMANA

BORN EMPOWERED CREATIONS →｜PHOTOGRAPHER: TAKAY (FASHION), TAKAAKI UBA (SCIENCE LABORATORY)

SPACE / VMD →｜DIRECTOR: MOMOKO KISHINO (SHISEIDO CREATIVE)

PROJECTION MAPPING, MOVIE FOR WINDOW DISPLAY
SOCIAL MEDIA CONTENT →｜SAYURI SHOJI

COPYWRITER: MIKA KUNII, JACQUELINE NOCHIZAKI, JUNKO MATSUNAGA

PRODUCTION / PRODUCER: NAOKO KODAMA (LAMBENT PRODUCTIONS), WATARU HAYASHISHITA (BB MEDIA INC.)
ACCOUNT DIRECTOR →｜NATSUKO NAKAMURA ｜ACCOUNT EXECUTIVE →｜MIHO MOCHIZUKI, SAKI HASHIMOTO (SHISEIDO CREATIVE)

CREATIVE AGENCY: SHISEIDO CREATIVE CO., LTD.

IN THE BOTTLE

EAU DE PARFUM｜BOTTLE STUDY｜2017–

THE GINZA｜PLATINUM INCENSE GIFT SET

PRODUCT + PACKAGING DESIGN｜2024

ART DIRECTON + FILM｜SHOWREEL

ATHLETIA

BRAND LOGO, PACKAGING DESIGN ｜2019〜

SIMPLE. MODERN. UNEXPECTED.
UNLEASH YOUR STRENGTHS WITH ATHLETIA.

ATHLETIA IS A LIFESTYLE SKINCARE BRAND THAT DELIVERS “ENERGETIC SKIN” BY CAPTURING THE ESSENCE OF MODERN BEAUTY FROM BOTH ACTIVE AND CALMING PERSPECTIVES. ｜ THE ECO-FRIENDLY PRODUCT DESIGN DEFINES 3 CATEGORIES (SKIN, ACTIVE, BREATHE) IN A SIMPLE, STYLISH WAY THAT FITS ANY AGE OR GENDER. ｜ THE THREE-TIERED LOGO EMBODIES RESILIENCE, WHILE THE MIRRORED TWO “a’s” REPRESENT TRUE REFLECTION OF YOURSELF.

アスレティアは、現代的な美しさを「動と静」の両面から捉え、「エナジェティック・スキン」を叶えるライフスタイル・スキンケアブランド。｜３つのラインを可視化。美しいグリーンのリサイクルガラス、古紙をシンプルでスタイリッシュに取り入れたプロダクトデザインは、自主農園・自然由来の成分とアロマの香りを体現。｜ジェンダー・ニュートラルなデザイン設計で、年齢や性別を問わず、現代のアクティブなライフスタイルにフィット。｜２つの「a」が鏡のように向き合う３段のロゴタイプは本来の自分を映し、揺らいでも戻るしなやかな強さを表しています。#athletia

THE GINZA｜HYBRID DAY PROTECTOR

CREATIVE + ART DIRECTION ｜KEY VISUALS, MOVIE, DIGITAL, SOCIAL MEDIA｜2022

BEYOND SERUM. BEYOND PRIMER. BEYOND PROTECTOR.

IN EVERY MOMENT, SENSES, PRIMES, PROTECTS.
ONE BOTTLE. THE PEERLESS 3-IN-1 SERUM FOR THE ULMIMATE HEALTHY GLOW.

いま、美容液の先へ。
肌環境を感知。どの瞬間も、守りぬく。多機能セラムパワーを、１本で。
人生で出会ってしまった、究極のヘルシースキンへ。

IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. ｜ INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. ｜ BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. ｜ THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR →｜SAYURI SHOJI
KEY VISUAL →｜PHOTOGRAPHER: TAKAY (MODEL), KOICHIRO DOI (PRODUCT) ｜FASHION DIRECTOR: AKO TANAKA｜MAKEUP: YUKA WASHIZU｜HAIR: HIROFUMI KERA｜SET DESIGN: TORU UENO｜CASTING: NAOMI YAGUMA｜AMBASSADOR: AI TOMINAGA

PRODUCT MOVIE → ｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜FSX: YOSHIAKI KIHARA｜OFFLINE EDITOR: KYOHEI ASAMI｜ONLINE EDITOR: TOMOKO KANAZONO (IMAGICA) PRODUCERS: KOKI TAKAHASHI, KAORI TAMURA (AOI PRO.)

COPYWRITER: MIKA KUNII, LISA WALKER
PRODUCER: KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE)

THE GINZA｜CITYSCAPE WITH GEOMETRIC GRID｜2020

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR: SAYURI SHOJI 

PRODUCT MOVIE → ｜MOVIE DIRECTOR: KOICHIRO DOI, SAYURI SHOJI｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜EDITOR → SAYURI SHOJI｜PROP STYLIST → ｜MASATO OKAMURA

PRODUCER → KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE) 
CREATIVE STUDIO→｜ SAYURI STUDIO, INC.

THE GINZA｜ESSENCE EMPOWERING

CREATIVE + ART DIRECTION, MOVIE, GRAPHIC, VMD, SOCIAL ｜2022

THERE IS NOTHING YOU HAVEN’T TRIED YET–
MINIMAL YET MAXIMAL.
BEHOLD THE GINZA’S MASTERPIECE.

INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.

全てを試してきたあなたへ。｜朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。｜DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR: SAYURI SHOJI 

PRODUCT MOVIE → ｜MOVIE DIRECTOR: KEI OTA, SAYURI SHOJI｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜ROBOT SPECIALIST: ALEX BATHOLO｜FSX: YOSHIAKI KIHARA｜VFX: JUICE.｜TOKYO｜SOUND: BLACK CAT WHITE CAT MUSIC｜MA: NAOYA MOCHIZUKI｜COLOR: YOICHI ISHOKAWA｜OFFLINE EDITOR: RYO TATEZAWA｜ONLINE EDITOR: TOMOKO KANAZONO｜PRODUCTION / PRODUCERS (AOI Pro): KOKI TAKAHASHI, KAORI TAMURA, YU YAMADA

PRODUCT KEY VISUALS →｜PHOTOGRAPHER: SHU AKASHI ｜RETOUCHER: FOTON  

BEAUTY RITUALS MOVIE →｜DIRECTOR + EDITOR: MOTE SINABEL AOKI｜STYLIST: RENA SENBA｜HAIR+MAKEUP: COCO｜NAIL: ASAKO｜MODEL: MILANO｜CASTING: OBRUZA｜PRODUCER: EIKO SAEKI (INVI)

SOCIAL MEDIA CONTENT →｜SAYURI SHOJI 
 
LEAFLET DESIGN→｜DAIJU AOKI ｜DISPLAY DESIGN→｜YUYA SHIMIZU
 
PRODUCER→｜KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE) 
CREATIVE STUDIO→｜ SAYURI STUDIO, INC.

DOT MARC JACOBS

FRAGRANCE BOTTLE, ICON, PKG DESIGN (2012)
IN COLLABORATION WITH MARC JACOBS.

HAPPY AND UPBEAT. MODERN AND CLASSIC. A TOUCH OF LUXE.｜ELEGANTLY CRAFTED IN TRANSPARENT RED-TINTED POLLA-DOTTED GLASS, THE DESIGN CHANNELS THE MARC JACOBS’ SPIRIT. ｜PEARLS, ROUND SHAPED BUTTERFLIES OF DIFFERENT SIZES ADORN THE BOTTLE. ｜ THE OUTSIDE-THE-BOX CREATION OF THE BUTTERFLIES MEET THE LADYBUG!｜SHE BRINGS THE MOMENTS OF HAPPINESS EVERY TIME YOU TOUCH HER.

ハッピーでアップビート。モダンでクラッシック。かろやかな贅沢。｜エレガントにクラフトされた透明な赤とドットは、マーク・ジェイコブスのスピリットを体現しています。｜様々なサイズのバタフライとパールは、ボトルを愛でているよう...｜蝶々とてんとう虫が出会って生まれた、自由なデザイン。｜あなたが「彼女」に触れるたびに、DOTは幸せを運んでくるのです。#DOT #MARCJACOBS

CLICK TO WATCH THE PRODUCT DESIGN CONCEPT VIDEO.

ON&DO

PACKAGING DESIGN

ULTIMATELY SIMPLE AND UNIQUE OVAL SHAPE. ｜A TANGIBLE MATTE TEXTURE. ｜THE VITALITY OF THE GOTO ISLAND'S CAMELLIA IS INFUSED IN THE ROUNDED, MODERN ECO-FRIENDLY PACKAGING.

SUSTAINABILITY ｜THE PACKAGING IS DESIGNED AS A “ READY, SET, GO REFILL ” SYSTEM, OFFERING NOT ONLY REFILLABLE SERUM BUT ALSO A REMOVABLE FOOT PIECE FOR THE LOTION. ｜ THE ADHESIVE-FREE CARTONS AND UTILIZE THE INSIDE OF THE BOX TO TELL THE BRAND STORY. ｜ THE INTELLIGENT, PLAYFUL, AND MINIMALIST PRODUCT DESIGN ALIGNS SEAMLESSLY WITH TODAY'S MODERN LIFESTYLE.

とてもシンプルなのに、記憶にのこるユニークな楕円形状。｜さらさらとしたマットの質感。｜五島列島の椿の生命力を、現代的でまあるいエコ・フレンドリーな容器で包みました。｜簡単に楽しく付け替えができるレフィル・システムは、美容液だけでなく、化粧水のフットピースまで取り外して再利用できます。｜糊を使用しない化粧箱は開ける構造で、その内側にブランド・メッセージを印刷。｜私達のモダンなライフスタイルにナチュラルにフィットする、知性・遊び心・ミニマルな意匠のプロダクトデザイン。

5S

ARCHIVE (1998)｜ART DIRECTION, BRAND LOGO, PACKAGING DESIGN
CREATIVE DIRECTOR: MADONNA BADGER (BADGER AGENCY)

KOH GEN DO

ARCHIVE (2017)｜ADVERTISING CAMPAIGN ｜ART DIRECTION

SHU UEMURA

ARCHIVE (2019, 2006) ｜ART DIRECTION

THE GINZA｜EMPOWERIZER BOX

CARTON DESIGN

THE GINZA｜EAU DE PARFUM, HYBRID GEL OIL

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL

DEREK LAM 10 CROSBY

FRAGRANCE PACKAGING DESIGN

KANAZAWA UNIVERSITY

LOGO, VISUAL IDENTITY DESIGN

EST

PACKAGING DESIGN
CREATIVE DIRECTOR: KUMIKO TAJIMA, OMDR

CALVIN KLEIN

FRAGRANCE BOTTLE EXPOLATION

SWATCH

ARCHIVE: ALARM CLOCK DESIGN

KUROTOKAGE

(THEATER PLAY) ART DIRECTION, GRAPHIC

HAAT｜ISSEY MIYAKE

ARCHIVE｜BRAND LOGO DESIGN

PLEATS PLEASE｜ISSEY MIYAKE

ARCHIVE｜SHOPPING BAG, WINDOW DISPLAY DESIGN

KOG GEN DO｜MOISTURE FOUNDATION

ARCHIVE (2019)｜CREATIVE / ART DIRECTION, MOVIE, GRAPHIC

SHIZUKU

PERSONAL STUDY

CARTIER｜RICHEMONT JAPAN

ARCHIVE｜ART DIRECTION, GRAPHIC DESIGN

DOVE

LOGO (2006)｜CLIP LOCK STRUCTURAL DESIGN (2015)

DOVE FOAMING CLEANSER HAS A GREAT STORY TO TELL.
TOPPED OFF BY A CLIP LOCK CUSTOMIZED IN THE ICONIC DOVE SHAPE.

UPON SEEING HOW IMMEDIATE THE CONNECTION TO DOVE BECAME — EVEN WITHOUT A BRANDING GRAPHIC. ｜DESPITE ITS CHARMING APPEARANCE, IT'S THE COMPLETE OPPOSITE OF UNNECESSARY DECORATION. ｜TRANSFORMING A UTILITARIAN CLIP LOCK INTO A BRANDING STORY IS A PRACTICAL DESIGN SOLUTION.

自動付帯のクリップロックをブランドのストーリー・テラーに｜グラフィックがなくても、一目でダヴブランド（ハト）を認識させるストラクチャー・デザイン。｜容器構成に必要なパーツをブランディング化したこのプロダクトデザインは、その一見可愛らしい見た目にかかわらず、装飾とは対極にある本質的なソルーションを提示しています。