COMMUNICATION

THE GINZA x Yohji Yamamoto
THE EMPOWERIZER LIMITED EDITION

ART DIRECTION + CREATIVE PLANNING for communication assets
(Key Visuals, Movie, Social, Projection Mapping, English Tagline)｜2024
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BORN EMPOWERED

BORN WITH STYLE.
BORN FOR BEAUTY.
BORN TO CREATE.

NOW, TWO PASSIONS UNITE TO GIVE RISE TO THE ULTIMATE THE GINZA CREAM: EMPOWERIZER.

The campaign concept 'BORN EMPOWERED' was inspired by the product name 'Empowerizer' and the fearless, timeless avant-garde creations of the legendary Yohji Yamamoto. The product movie is a pure expression of distinctive magnificence and impassioned creativity. The bold yet delicate close-up visuals reveal the handwritten brushstroke by Mr. Yohji Yamamoto and the artistry of meticulous production details, conveying both brands' passion and dedication to timeless yet innovative craftsmanship.

Beauty and fashion ultimately exist to create essential connections with the wearer; our communication aims to deliver and connect the collaborative message on a deeper emotional level, intuitively resonating with the inherent empowerment that stems from us in today's world.

BORN EMPOWERED
服は、肌か。肌は、服か。
美しさは、揺さぶるか。
唯一無二であること。
まとうのは、あなた自身だ。

ザ・ギンザ x ヨウジヤマモト
いま通い合うふたつの情熱が、ザ・ギンザ最高峰のクリーム「エンパワライザー P」Yohji Yamamoto Limited Editionに結実する。

BORN EMPOWERED CREATIONS｜唯一無二、生粋のエンパワーメントを纏う––– 創る人の精神が宿り、その魂の衝動が疾走するかのようなプロダクト・ムービー。Yohji Yamamoto氏手描きのブラッシュ・ストロークと、製品の細部へのこだわりを1枚のアートのよう捉えた大胆で繊細なクロースアップ・ビジュアル。両ブランドの共鳴する哲学、時代を超えた革新的な職人技への情熱と献身を、エレガントかつエンパワメントなメッセージでコミュニケーションしています。

ファッションとビューティー、それは纏う人との本質的な繋がりと美しさを創り出す文化。ブティックを前身に持つザ・ギンザスキンケア誕生時以来から継承する「まとう美学」を、最高峰のファッションブランドヨウジヤマモトと現代に体現。今を生きる私たち生来のエンパワーと共鳴するコラボレーションが生まれました。

CREDIT

CREATIVE DIRECTOR: IPPEI MURATA (SHISEIDO CREATIVE CO)
ART DIRECTOR, CREATIVE PLANNER: SAYURI SHOJI (SAYURI STUDIO)

PRODUCT KEY VISUALS →｜PHOTOGRAPHER: SHOTARO ITO (SHISEIDO CREATIVE)｜LAYOUT: DAIJU AOKI

PRODUCT MOVIE → ｜MOVIE DIRECTOR: SHU AKASHI｜DIRECTOR OF PHOTOGRAPHY: YOSHIHIRO KAMEKURA｜GAFFER: YUJI WADA｜GRIP: MAKI SAITO｜FSX: YOSHIAKI KIHARA｜VFX: JITTO TOKYO｜DIT: TAKAYOSHI IKEDA｜SOUND: ATSUSHI NARUSE｜OFFLINE EDITOR: LOUIS HVEJSELBORK, YOSHIHIRO KAMEKURA｜ONLINE EDITOR: MICHIHIKO NISHIYAMA

MODEL VISUALS →｜PHOTOGRAPHER: TAKAY｜STYLIST: TSUYOSHI NOGUCHI｜MAKEUP: RENA TAKEDA｜HAIR: ASASHI｜CASTING: SHIMANA

BORN EMPOWERED CREATIONS →｜PHOTOGRAPHER: TAKAY (FASHION), TAKAAKI UBA (SCIENCE LABORATORY)

SPACE / VMD →｜DIRECTOR: MOMOKO KISHINO (SHISEIDO CREATIVE)

PROJECTION MAPPING, MOVIE FOR WINDOW DISPLAY
SOCIAL MEDIA CONTENT →｜SAYURI SHOJI

COPYWRITER: MIKA KUNII, JACQUELINE NOCHIZAKI, JUNKO MATSUNAGA

PRODUCTION / PRODUCER: NAOKO KODAMA (LAMBENT PRODUCTIONS), WATARU HAYASHISHITA (BB MEDIA INC.)
ACCOUNT DIRECTOR →｜NATSUKO NAKAMURA ｜ACCOUNT EXECUTIVE →｜MIHO MOCHIZUKI, SAKI HASHIMOTO (SHISEIDO CREATIVE)

CREATIVE AGENCY: SHISEIDO CREATIVE CO., LTD.

THE GINZA｜HYBRID DAY PROTECTOR

CREATIVE + ART DIRECTION ｜KEY VISUALS, MOVIE, DIGITAL, SOCIAL MEDIA｜2022

BEYOND SERUM. BEYOND PRIMER. BEYOND PROTECTOR.

IN EVERY MOMENT, SENSES, PRIMES, PROTECTS.
ONE BOTTLE. THE PEERLESS 3-IN-1 SERUM FOR THE ULMIMATE HEALTHY GLOW.

いま、美容液の先へ。
肌環境を感知。どの瞬間も、守りぬく。多機能セラムパワーを、１本で。
人生で出会ってしまった、究極のヘルシースキンへ。

IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. ｜ INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. ｜ BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. ｜ THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR →｜SAYURI SHOJI
KEY VISUAL →｜PHOTOGRAPHER: TAKAY (MODEL), KOICHIRO DOI (PRODUCT) ｜FASHION DIRECTOR: AKO TANAKA｜MAKEUP: YUKA WASHIZU｜HAIR: HIROFUMI KERA｜SET DESIGN: TORU UENO｜CASTING: NAOMI YAGUMA｜AMBASSADOR: AI TOMINAGA

PRODUCT MOVIE → ｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜FSX: YOSHIAKI KIHARA｜OFFLINE EDITOR: KYOHEI ASAMI｜ONLINE EDITOR: TOMOKO KANAZONO (IMAGICA) PRODUCERS: KOKI TAKAHASHI, KAORI TAMURA (AOI PRO.)

COPYWRITER: MIKA KUNII, LISA WALKER
PRODUCER: KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE)

THE GINZA｜CITYSCAPE WITH GEOMETRIC GRID｜2020

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR: SAYURI SHOJI 

PRODUCT MOVIE → ｜MOVIE DIRECTOR: KOICHIRO DOI, SAYURI SHOJI｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜EDITOR → SAYURI SHOJI｜PROP STYLIST → ｜MASATO OKAMURA

PRODUCER → KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE) 
CREATIVE STUDIO→｜ SAYURI STUDIO, INC.

THE GINZA｜ESSENCE EMPOWERING

CREATIVE + ART DIRECTION, MOVIE, GRAPHIC, VMD, SOCIAL ｜2022

THERE IS NOTHING YOU HAVEN’T TRIED YET–
MINIMAL YET MAXIMAL.
BEHOLD THE GINZA’S MASTERPIECE.

INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.

全てを試してきたあなたへ。｜朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。｜DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR: SAYURI SHOJI 

PRODUCT MOVIE → ｜MOVIE DIRECTOR: KEI OTA, SAYURI SHOJI｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜ROBOT SPECIALIST: ALEX BATHOLO｜FSX: YOSHIAKI KIHARA｜VFX: JUICE.｜TOKYO｜SOUND: BLACK CAT WHITE CAT MUSIC｜MA: NAOYA MOCHIZUKI｜COLOR: YOICHI ISHOKAWA｜OFFLINE EDITOR: RYO TATEZAWA｜ONLINE EDITOR: TOMOKO KANAZONO｜PRODUCTION / PRODUCERS (AOI Pro): KOKI TAKAHASHI, KAORI TAMURA, YU YAMADA

PRODUCT KEY VISUALS →｜PHOTOGRAPHER: SHU AKASHI ｜RETOUCHER: FOTON  

BEAUTY RITUALS MOVIE →｜DIRECTOR + EDITOR: MOTE SINABEL AOKI｜STYLIST: RENA SENBA｜HAIR+MAKEUP: COCO｜NAIL: ASAKO｜MODEL: MILANO｜CASTING: OBRUZA｜PRODUCER: EIKO SAEKI (INVI)

SOCIAL MEDIA CONTENT →｜SAYURI SHOJI 
 
LEAFLET DESIGN→｜DAIJU AOKI ｜DISPLAY DESIGN→｜YUYA SHIMIZU
 
PRODUCER→｜KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE) 
CREATIVE STUDIO→｜ SAYURI STUDIO, INC.

5S

ARCHIVE (1998)｜ART DIRECTION, BRAND LOGO, PACKAGING DESIGN
CREATIVE DIRECTOR: MADONNA BADGER (BADGER AGENCY)

KOH GEN DO

ARCHIVE (2017)｜ADVERTISING CAMPAIGN ｜ART DIRECTION

SHU UEMURA

ARCHIVE (2019, 2006) ｜ART DIRECTION

THE GINZA｜EAU DE PARFUM, HYBRID GEL OIL

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL

KANAZAWA UNIVERSITY

LOGO, VISUAL IDENTITY DESIGN

LOREM IPSUM DOLOR SIT AMET, PATORIQUE MAIESTATIS AT PRI. EX MEL OMITTAM APPAREAT, QUI SUAS OMITTAM DEFINITIONES CU. AT CUM ETIAM MUNDI. VIX ID IMPETUS SCRIBENTUR. NE MUTAT DEBIT ATRIOQUE MAIESTA LOREM IPSUM DOLOR SIT AMET, PATRIOQUE MAIESTATIS AT PRI. EX MEL OMITTAM APPAREAT, QUI SUAS OMITTAM. LOREM IPSUM DOLOR SIT AMET, PATORIQUE MAIESTATIS AT PRI. EX MEL OMITTAM APPAREAT, QUI SUAS OMITTAM DEFINITIONES CU. AT CUM ETIAM MUNDI. VIX ID IMPETUS SCRIBENTUR. NE MUTAT DEBIT ATRIOQUE MAIESTA LOREM IPSUM DOLOR SIT AMET, PATRIOQUE MAIESTATIS AT PRI. EX MEL OMITTAM APPAREAT, QUI SUAS OMITTAM.