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ART DIRECTON + FILM|SHOWREEL

PACKAGING + DESIGN|SHOWREEL

COMING SOON

FEATURED WORK

ATHLETIA|DEODORANT MIST・UV GEL C|PACKAGING DESIGN
THE GINZA|GINZA TOWN MOVIE

PROJECT DESCRIPTION & CREDITS|COMING SOON

プロジェクトについて・クレジット| 順次公開予定。

THE GINZA|HYBRID DAY PROTECTOR

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL

YOUR SKIN’S HAUTE COUTURE.
FASHION OR BEAUTY? BOTH EPITOMIZE STYLE.

ビューティーか、ファッションか。
肌は、身にまとう最高のオートクチュール。

IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. | INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. | BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. | THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.

ザ・ギンザは1975年にファッション・ブティックとして誕生。| 2002年には「服と肌は美の両輪」というスタイリッシュな美意識と哲学からスキンケアラインがデビュー。| 化粧品が一人ひとりの肌状態と環境を感知、どの瞬間も守り慈しむテーラーメイドなスキンケア。| スフレの心地でふわりエアリーに広がる素肌感、多機能セラムパワーを、1本で。| 健やかな素肌を纏う。服をまとう。強い日差しさえもスタイリングしたかのようなキャンペーンを構築しました。

THERE IS NOTHING YOU HAVEN’T TRIED YET–
MINIMAL YET MAXIMAL.
BEHOLD THE GINZA’S MASTERPIECE.

INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.

全てを試してきたあなたへ。|朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。|DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。  

THE GINZA|ESSENCE EMPOWERING

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, VMD, DIGITAL

ATHLETIA

BRAND LOGO, PACKAGING DESIGN

SIMPLE. MODERN. UNEXPECTED.
UNLEASH YOUR STRENGTHS WITH ATHLETIA.

ATHLETIA IS A LIFESTYLE SKINCARE BRAND THAT DELIVERS “ENERGETIC SKIN” BY CAPTURING THE ESSENCE OF MODERN BEAUTY FROM BOTH ACTIVE AND CALMING PERSPECTIVES. | THE ECO-FRIENDLY PRODUCT DESIGN DEFINES 3 CATEGORIES (SKIN, ACTIVE, BREATHE) IN A SIMPLE, STYLISH WAY THAT FITS ANY AGE OR GENDER. | THE THREE-TIERED LOGO EMBODIES RESILIENCE, WHILE THE MIRRORED TWO “a’s” REPRESENT TRUE REFLECTION OF YOURSELF.

アスレティアは、現代的な美しさを「動と静」の両面から捉え、「エナジェティック・スキン」を叶えるライフスタイル・スキンケアブランド。| 3つのラインを可視化したプロダクトデザインはシンプルでスタイリッシュ、かつ環境に配慮。年齢や性別を問わず、現代のアクティブなライフスタイルにフィットするように設計。| 2つの「a」が鏡のように向き合う3段のロゴタイプは本来の自分を映し、 揺らいでも戻るしなやかな強さを表しています。

DOT MARC JACOBS

FRAGRANCE BOTTLE, ICON, PKG DESIGN

ON&DO

PACKAGING DESIGN

5S

ARCHIVE: ART DIRECTION, LOGO|CD: MADONNA BADGER (Badger Agency)

KOH GEN DO

ARCHIVE|ART DIRECTION

SHU UEMURA

ARCHIVE: ART DIRECTION

THE GINZA|2020-2021 CAMPAIGN

CREATIVE / ART DIRECTION, BRAND STORY, CM, MOVIE, GRAPHIC, DIGITAL

THE GINZA|IN-STORE VISUALS, DIGITAL ASSETS

CREATIVE DIRECTION (~2022)

THE GINZA|EMPOWERIZER, GIFT BOX

CARTON DESIGN

THE GINZA|EAU DE PARFUM, HYBRID GEL OIL

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL

DEREK LAM 10 CROSBY

FRAGRANCE PACKAGING DESIGN

KANAZAWA UNIVERSITY

LOGO, VISUAL IDENTITY DESIGN

EST

PACKAGING DESIGN |CD: KUMIKO TAJIMA, OMDR

CALVIN KLEIN

FRAGRANCE BOTTLE EXPOLATION

SWATCH

ARCHIVE: ALARM CLOCK DESIGN

KUROTOKAGE

(THEATER PLAY) ART DIRECTION, GRAPHIC

HAAT|ISSEY MIYAKE

ARCHIVE|BRAND LOGO DESIGN

PLEATS PLEASE|ISSEY MIYAKE

ARCHIVE|SHOPPING BAG, WINDOW DISPLAY DESIGN

KOG GEN DO|MOISTURE FOUNDATION

ARCHIVE|CREATIVE / ART DIRECTION, MOVIE, GRAPHIC

SHIZUKU

PERSONAL STUDY

CARTIER|RICHEMONT JAPAN

ARCHIVE|ART DIRECTION, GRAPHIC DESIGN

DOVE

LOGO, CLIP LOCK STRUCTURAL DESIGN

FINO

ARCHIVE|BRAND LOGO, PACKAGING, EVENT SPACE DESIGN
CD: AKIKO JINNAI

LIFE BY ESPRFIT

ARCHIVE |FRAGRANCE BOTTLE DESIGN
Designed with Pia Hunter

SHU UEMURA

ARCHIVE|ART DIRECTION