SAYURI STUDIO, INC. | 東海林小百合

THE GINZA x Yohji Yamamoto
THE EMPOWERIZER LIMITED EDITION
Communication Assets｜2024

COMING SOON

CREATIVE DIRECTOR｜IPPEI MUTRARA (SHISEIDO CREATIVE)
ART DIRECTOR, CREATIVE PLANNER｜SAYURI SHOJI (SAYURI STUDIO, INC.)
CREATIVE AGENCY｜SHISEIDO CREATIVE CO., LTD.

・Full credit and assets will follow.

IN THE BOTTLE

EAU DE PARFUM｜BOTTLE STUDY｜2017–

THE GINZA｜PLATINUM INCENSE GIFT SET

PRODUCT + PACKAGING DESIGN｜2024

PACKAGING + DESIGN｜SHOWREEL

COMING SOON

ART DIRECTON + FILM｜SHOWREEL

ATHLETIA

BRAND LOGO, PACKAGING DESIGN ｜2019〜

SIMPLE. MODERN. UNEXPECTED.
UNLEASH YOUR STRENGTHS WITH ATHLETIA.

ATHLETIA IS A LIFESTYLE SKINCARE BRAND THAT DELIVERS “ENERGETIC SKIN” BY CAPTURING THE ESSENCE OF MODERN BEAUTY FROM BOTH ACTIVE AND CALMING PERSPECTIVES. ｜ THE ECO-FRIENDLY PRODUCT DESIGN DEFINES 3 CATEGORIES (SKIN, ACTIVE, BREATHE) IN A SIMPLE, STYLISH WAY THAT FITS ANY AGE OR GENDER. ｜ THE THREE-TIERED LOGO EMBODIES RESILIENCE, WHILE THE MIRRORED TWO “a’s” REPRESENT TRUE REFLECTION OF YOURSELF.

アスレティアは、現代的な美しさを「動と静」の両面から捉え、「エナジェティック・スキン」を叶えるライフスタイル・スキンケアブランド。｜３つのラインを可視化。美しいグリーンのリサイクルガラス、古紙をシンプルでスタイリッシュに取り入れたプロダクトデザインは、自主農園・自然由来の成分とアロマの香りを体現。｜ジェンダー・ニュートラルなデザイン設計で、年齢や性別を問わず、現代のアクティブなライフスタイルにフィット。｜２つの「a」が鏡のように向き合う３段のロゴタイプは本来の自分を映し、揺らいでも戻るしなやかな強さを表しています。#athletia

THE GINZA｜HYBRID DAY PROTECTOR

CREATIVE + ART DIRECTION ｜KEY VISUALS, MOVIE, DIGITAL, SOCIAL MEDIA｜2022

BEYOND SERUM. BEYOND PRIMER. BEYOND PROTECTOR.

IN EVERY MOMENT, SENSES, PRIMES, PROTECTS.
ONE BOTTLE. THE PEERLESS 3-IN-1 SERUM FOR THE ULMIMATE HEALTHY GLOW.

いま、美容液の先へ。
肌環境を感知。どの瞬間も、守りぬく。多機能セラムパワーを、１本で。
人生で出会ってしまった、究極のヘルシースキンへ。

IN 1975, THE GINZA EMERGED AS A FASHION BOUTIQUE, EMBRACING A HIGH-FASHION PHILOSOPHY AND AESTHETIC. ｜ INSPIRED BY THIS VISION, THE BRAND INTRODUCED A TAILOR-MADE SKINCARE THAT DEFTLY SENSES YOUR INDIVIDUAL SKIN CONDITIONS. ｜ BEYOND SERUM. BEYOND PROTECTOR. BEYOND PRIMER. ｜ THIS CAMPAIGN SHOWCASES THE PEERLESS 3-IN-1 SERUM/ PROTECTOR IN THE MOST STYLISH MANNER.

CREDIT

CREATIVE DIRECTOR, ART DIRECTOR →｜SAYURI SHOJI
KEY VISUAL →｜PHOTOGRAPHER: TAKAY (MODEL), KOICHIRO DOI (PRODUCT) ｜FASHION DIRECTOR: AKO TANAKA｜MAKEUP: YUKA WASHIZU｜HAIR: HIROFUMI KERA｜SET DESIGN: TORU UENO｜CASTING: NAOMI YAGUMA｜AMBASSADOR: AI TOMINAGA

PRODUCT MOVIE → ｜DIRECTOR OF PHOTOGRAPHY: KOICHIRO DOI｜FSX: YOSHIAKI KIHARA｜OFFLINE EDITOR: KYOHEI ASAMI｜ONLINE EDITOR: TOMOKO KANAZONO (IMAGICA) PRODUCERS: KOKI TAKAHASHI, KAORI TAMURA (AOI PRO.)

COPYWRITER: MIKA KUNII, LISA WALKER
PRODUCER: KOZUE YAMADA (ANGLE MANAGEMENT PRODUCE)

THE GINZA｜CITYSCAPE WITH GEOMETRIC GRID｜2020

THE GINZA｜ESSENCE EMPOWERING

CREATIVE + ART DIRECTION, MOVIE, GRAPHIC, VMD, SOCIAL ｜2022

THERE IS NOTHING YOU HAVEN’T TRIED YET–
MINIMAL YET MAXIMAL.
BEHOLD THE GINZA’S MASTERPIECE.

INTRODUCING THE ULTRA-HIGH-END LUXURY SERUM “ESSENCE EMPOWERING” FROM THE GINZA, SHISEIDO. CREATED A CONSISTENT, IMPACTFUL ‘ONE VOICE’ CONCEPTUAL CAMPAIGN THAT DELIVERS THE PEERLESS PRODUCT PERFORMANCE THROUGH A MINIMALIST CREATIVE VISION, MAKING THE AUDIENCE BELIEVE THAT THIS SERUM IS ON A WHOLE OTHER LEVEL.

全てを試してきたあなたへ。｜朝と夜、たった1本の集中ケアを6週間。ミニマルにして最大限を叶える、ザ・ギンザ最高峰の美容液。｜DAY + NIGHTをスタリッシュに解釈。研ぎ澄まされたモダン・ラグジュアリーの世界観を全クリエイティブに一貫してディレクション、その圧倒的な製品力を伝えています。

DOT MARC JACOBS

FRAGRANCE BOTTLE, ICON, PKG DESIGN (2012)
IN COLLABORATION WITH MARC JACOBS.

HAPPY AND UPBEAT. MODERN AND CLASSIC. A TOUCH OF LUXE.｜ELEGANTLY CRAFTED IN TRANSPARENT RED-TINTED POLLA-DOTTED GLASS, THE DESIGN CHANNELS THE MARC JACOBS’ SPIRIT. ｜PEARLS, ROUND SHAPED BUTTERFLIES OF DIFFERENT SIZES ADORN THE BOTTLE. ｜ THE OUTSIDE-THE-BOX CREATION OF THE BUTTERFLIES MEET THE LADYBUG!｜SHE BRINGS THE MOMENTS OF HAPPINESS EVERY TIME YOU TOUCH HER.

ハッピーでアップビート。モダンでクラッシック。かろやかな贅沢。｜エレガントにクラフトされた透明な赤とドットは、マーク・ジェイコブスのスピリットを体現しています。｜様々なサイズのバタフライとパールは、ボトルを愛でているよう...｜蝶々とてんとう虫が出会って生まれた、自由なデザイン。｜あなたが「彼女」に触れるたびに、DOTは幸せを運んでくるのです。#DOT #MARCJACOBS

CLICK TO WATCH THE PRODUCT DESIGN CONCEPT VIDEO.

ON&DO

PACKAGING DESIGN

ULTIMATELY SIMPLE AND UNIQUE OVAL SHAPE. ｜A TANGIBLE MATTE TEXTURE. ｜THE VITALITY OF THE GOTO ISLAND'S CAMELLIA IS INFUSED IN THE ROUNDED, MODERN ECO-FRIENDLY PACKAGING.

SUSTAINABILITY ｜THE PACKAGING IS DESIGNED AS A “ READY, SET, GO REFILL ” SYSTEM, OFFERING NOT ONLY REFILLABLE SERUM BUT ALSO A REMOVABLE FOOT PIECE FOR THE LOTION. ｜ THE ADHESIVE-FREE CARTONS AND UTILIZE THE INSIDE OF THE BOX TO TELL THE BRAND STORY. ｜ THE INTELLIGENT, PLAYFUL, AND MINIMALIST PRODUCT DESIGN ALIGNS SEAMLESSLY WITH TODAY'S MODERN LIFESTYLE.

とてもシンプルなのに、記憶にのこるユニークな楕円形状。｜さらさらとしたマットの質感。｜五島列島の椿の生命力を、現代的でまあるいエコ・フレンドリーな容器で包みました。｜簡単に楽しく付け替えができるレフィル・システムは、美容液だけでなく、化粧水のフットピースまで取り外して再利用できます。｜糊を使用しない化粧箱は開ける構造で、その内側にブランド・メッセージを印刷。｜私達のモダンなライフスタイルにナチュラルにフィットする、知性・遊び心・ミニマルな意匠のプロダクトデザイン。

5S

ARCHIVE (1998)｜ART DIRECTION, BRAND LOGO, PACKAGING DESIGN
CREATIVE DIRECTOR: MADONNA BADGER (BADGER AGENCY)

KOH GEN DO

ARCHIVE (2017)｜ADVERTISING CAMPAIGN ｜ART DIRECTION

SHU UEMURA

ARCHIVE (2019, 2006) ｜ART DIRECTION

THE GINZA｜2020-2021 CAMPAIGN

CREATIVE / ART DIRECTION, BRAND STORY, CM, MOVIE, GRAPHIC, DIGITAL

THE GINZA｜DIGITAL ASSETS

(2021-2022)

THE GINZA｜EMPOWERIZER BOX

CARTON DESIGN

THE GINZA｜EAU DE PARFUM, HYBRID GEL OIL

CREATIVE / ART DIRECTION, MOVIE, GRAPHIC, DIGITAL

DEREK LAM 10 CROSBY

FRAGRANCE PACKAGING DESIGN

KANAZAWA UNIVERSITY

LOGO, VISUAL IDENTITY DESIGN

EST

PACKAGING DESIGN
CREATIVE DIRECTOR: KUMIKO TAJIMA, OMDR

CALVIN KLEIN

FRAGRANCE BOTTLE EXPOLATION

SWATCH

ARCHIVE: ALARM CLOCK DESIGN

KUROTOKAGE

(THEATER PLAY) ART DIRECTION, GRAPHIC

HAAT｜ISSEY MIYAKE

ARCHIVE｜BRAND LOGO DESIGN

PLEATS PLEASE｜ISSEY MIYAKE

ARCHIVE｜SHOPPING BAG, WINDOW DISPLAY DESIGN

KOG GEN DO｜MOISTURE FOUNDATION

ARCHIVE (2019)｜CREATIVE / ART DIRECTION, MOVIE, GRAPHIC

SHIZUKU

PERSONAL STUDY

CARTIER｜RICHEMONT JAPAN

ARCHIVE｜ART DIRECTION, GRAPHIC DESIGN

DOVE

LOGO (2006)｜CLIP LOCK STRUCTURAL DESIGN (2015)

DOVE FOAMING CLEANSER HAS A GREAT STORY TO TELL.
TOPPED OFF BY A CLIP LOCK CUSTOMIZED IN THE ICONIC DOVE SHAPE.

UPON SEEING HOW IMMEDIATE THE CONNECTION TO DOVE BECAME — EVEN WITHOUT A BRANDING GRAPHIC. ｜DESPITE ITS CHARMING APPEARANCE, IT'S THE COMPLETE OPPOSITE OF UNNECESSARY DECORATION. ｜TRANSFORMING A UTILITARIAN CLIP LOCK INTO A BRANDING STORY IS A PRACTICAL DESIGN SOLUTION.

自動付帯のクリップロックをブランドのストーリー・テラーに｜グラフィックがなくても、一目でダヴブランド（ハト）を認識させるストラクチャー・デザイン。｜容器構成に必要なパーツをブランディング化したこのプロダクトデザインは、その一見可愛らしい見た目にかかわらず、装飾とは対極にある本質的なソルーションを提示しています。